“When it comes to horses, there’s nothing that can replace the feeling that you have whether you’re on the horse or on the ground with them,” Lakin said. “That’s irreplaceable and technology will never change that. What technology can do is to automate business side of things, and that’s what we’re doing with BarnManager. Nobody gets into the horse industry to be an accountant! Our mission that drives all of our design and development is to enable the incredibly hard working managers, grooms, riders, trainers, and all equestrians to spend more time getting to do the things that technology cannot.”
Check out The Plaid Horse Blog for more from a great interview with our founder, Nicole Lakin!