Equine Tech Companies Form Collaboration

Wellington, FL – Equine technology companies BarnManager, Equo, Jumpfax, and StableGuard have come together to form the first equine technology collaboration of its kind, aimed at supporting one another, better serving the equestrian industry as a whole, and ultimately creating greater inter-operability between the equine applications and software.

Watch more on the equine technology collaboration here!

 

Launched by BarnManager founder and CEO, Nicole Lakin, the innovators working together on the equine tech collaboration include Lakin, Equo’s Steven Bluman, Alicia Heiniger of Jumpfax, and Alexa Anthony of StableGuard.

With the formation of the equine tech collaboration, the four companies are able to work together to develop improved solutions for the equestrian community, while also each continuing to provide a unique service and value to the equine industry. 

 For BarnManager, that service is a cloud-based software that offers digitized record keeping for the many facets of horse care, as well as intuitive and simple business tools to make small business management easier and more accessible. For Equo, it is offering what has been described as a “mix between Uber and Expedia for horses,” taking horse transportation to the next level by connecting riders, owners, and trainers with certified drivers through the Equo mobile app.

 For competitors, Jumpfax offers a complete, dynamic calendar of events, a comprehensive horse show guide that includes programs, start lists, results, key contacts, and more, as well as a sports data center updated daily with show jumping’s statistics. And StableGuard is often compared to the “Nest home security camera for horses.” Through the StableGuard mobile app, users can watch live-stream feed of the horse in their stall, receive emergency alerts, watch event play-back, and track human interaction. Unlike other equine monitoring devices, StableGuard constantly tracks the horses’ well-being without needing additional wearable devices such as smart blankets, Bluetooth halters, etc.

 “They are all very complimentary, and they all really could be used on a daily basis by any show jumping rider,” said Jumpfax founder Alicia Heiniger.  “I’m a rider myself, so I’m a natural user of these apps, and we all really share a vision, a passion, and a wish to make our industry better and stronger.”

 Lakin added, “We’re all trying to improve and advance our own specific area of the industry, but ultimately, we’re all using technology to help horse people have peace of mind at the end of the day and to allow them to focus on why we’re all really doing this in the first place: the horses.”

 Lakin studied entrepreneurship and received her Master of Business Administration (MBA) from Babson College, and it was her experience there that sparked the idea for the equine tech collaboration.

 “At Babson, I was constantly surrounded by other entrepreneurs,” explained Lakin, whose BarnManager application is now the Official Barn Management Software of US Equestrian. “It was a really inspiring atmosphere, and we were constantly thinking of ways that we could help each other – even though we were in completely different industries. It was a really great way to integrate together and to support each other, and I find it extremely important to have community like that.”

 

Steven Bluman of Equo, Alicia Heiniger of Jumpfax, Nicole Lakin of BarnManager, and Alexa Anthony of StableGuard have partnered to form a new equine tech collaboration. 

Photo by Jump Media

In addition to forming their own community to help one another as equine technology start-up founders and better serving the equestrian industry, Anthony, Bluman, Heiniger, and Lakin hope that their collaborative effort will encourage equestrians to embrace how technology can help them navigate in their industry.

 “It’s really an exciting time,” said Anthony, CEO of Magic AI, the company behind StableGuard. “Now is a great opportunity for all of us to join together and create awareness surrounding technology in a traditional industry. I believe it will make the adoption a little bit easier if all four of us work together – we’re stronger that way.”

 Equo CEO Bluman echoed Anthony’s sentiments: “Just like in any other life aspect, when Uber came out and Airbnb came out, everybody said, ‘No way! I will never get in a car with someone that I don’t know,’ and, ‘I would never go in an apartment that I don’t even know who owns the place.’ Now, people are realizing they’re both great options. It’s the same with us. People are a little bit skeptical when it comes to using apps for whatever it is for their horses. By our companies coming together and acting as a force, people are going to begin to pay more attention to what’s happening. We’re trying to update the horse industry and really bring it into the 21st century.”

 In addition to collaborating to grow and improve together and to introduce equestrians to applications to simplify their daily responsibilities, Lakin hopes that the equine tech collaboration will ultimately lead to greater inter-operability between the applications.

 “We all are cognizant of thinking about how the applications are talking to each other, because at the end of the day, if we’re all making a million different products for people, and they have to have 17 apps on their phone, you’re not improving anything, you’re making it worse,” explained Lakin. “If we can work together and make our products work together, we’re not only better together for ourselves, we’re delivering better products for the end user.

 “When each company can focus on their own specific piece of the puzzle, but then we can all also put those pieces together, we’re really able to create something great for the consumer,” concluded Lakin. “It’s a win-win for everybody.”

Learn more about BarnManager, Equo, Jumpfax, and Stableguard by visiting each of their websites, and watch here to hear more about the equine tech collaboration.

To sign up for a free trial of BarnManager click here!

 The “Stronger Together” equine tech collaboration video was produced by the new Creative Studio by Jumpfax.

a rider patting a horse

The Gift of Personality

quote about dreamers

I took a class in College called Personality in Politics. The class offered a wildly engaging analysis of the way that personality effects Politicians, policies and their ultimate success or failure. Think Time Magazine meets People Magazine. Needless to say, I loved it! This past week I found myself reflecting on those days while I observed some interactions between horse and rider, rider and trainer, rider and vet and so on. In the equestrian world, we are constantly surrounded by a huge variety of personalities, and I can’t help but take notice of how differently so many people seem to be working to achieve the same things.

In my past as a working student, and now as a happy horse loving amateur and a self-proclaimed student of the sport, I find myself spending lots of time in the schooling area. I am generally on foot more than in the saddle these days, which if you are in the right place at the right time can afford you some free lessons in riding, teaching, and patience (Let’s be frank, it is a busy schooling area).

three jumping trainers in the warmup ring

McLain Ward, Max Amaya, Jeffery Welles

There is no shortage of personalities in the schooling area at any busy show. Think about it the next time you are out there. There are timid riders, over-thinkers, under-thinkers, people in la-la land, aggressive riders, passive riders, angry riders and patient riders. I am really just scratching the surface here, and that doesn’t even take into account the various members of the ground crew that accompany each four legged creature. Look around, take a second to stop and listen. You will hear calm explanations, loud screaming, laughing, crying, fighting, joking.  And to each their own. It could be anybody’s day once they step into the ring.

a rider and horse in a barn

Meagan Nusz and Dynamo: No lack of Personality for Either of these two!

The additional complication to this meshing of personalities that happens  in any human interaction is that horses have personalities too. Part of working with horses is realizing that you are not just following a run of the mill recipe for success that works every time. Each horse requires a special understanding  in order to  best provide them with what they need.

In this vein, I thoroughly enjoyed a recent interview with the Incredible Eric Lamaze following his unprecedented winning streak in the Thursday WEF Grand Prix in Wellington, Florida this circuit. When asked by Equestrian Sport Blogger Extrordinaire Noelle Floyd what sets his sponsors Artisan Farm apart from other big time supporters of the sport, Eric answered very astutely:

“They are very, very understanding of our sport. They have a great understanding of our industry–what it takes to win, how easily you can lose. How easily you can be disappointed in a horse you purchased if {they’re} not a match with the rider or if you simply make a mistake. They really understand that this is not an exact science, and it’s impossible to get it right every single time.”

rider getting coached on a horse

Eric Lamaze, Artisan Farm’s Fine Lady, Tiffany Foster; Photo © Erin Gilmore

A rider such as Eric can hop on just about anything with four legs and 9 times out of 10,  he will make it better, or allow for him/her to be their best. This is not some magic voodoo that Eric, or other riders of his caliber have discovered and chosen not to share with the rest of us. There is no magic potion, bit or lucky socks. These people, and I include Managers, Grooms, Vets and Farriers in this category, have success because they take the time to understand each horse’s distinct personality. They put in the extra effort to find out what makes each horse tick, what makes them want to go out and give their all. And they find logical ways to meet the needs of each horse, each individual, each personality.

Similarly, the best teachers find a way to explain the same concept as many ways as it may take for each student to comprehend. They adapt their own personality to support and fill in the gaps of their pupils.

barn management team KPF

Team KPF

It is a beautiful thing to see a team like Mclain Ward’s or Kent Farrington’s work with one another, support one another, appreciate one another and succeed together.

a rider patting a horse

McLain and Rothchild aka Bongo

Personality is a gift. It makes us unique. It sets us apart and and makes us special. But the true gift is being able to identify and understand a personality, and work together to make something great. Sapphire and McLain, Hickstead and Eric, Rodrigo and Baloubet du Rouet, these are personalities who found each other, and made each other whole. And what horse and rider could not do for one another, grooms, managers, vets, exercise riders and more stepped up and did what needed to be done.

With modern politics in its current state, we could use more meshing of personalities to make each other great. In horses, in politics and in life, the dominant personality will always make itself known. But the success of that personality is all in how it works with others, and finds the right teammates to fill its gaps, make it stronger, make it better.

As horse people, it is on us to do the meshing, the hole filling, the supporting. Success with horses, no matter the arena, is finding the right fit, and working with your team to make it work. Personality impacts politics as it does equines. It is our responsibility to find the right team and adapt to one another’s personalities to support our equine counterparts (as I hope, however naively, politicians do to support their constituents).

horse in a paddock

Sapphire

As they say, teamwork makes the dream work. So the lessons that I have taken away from my observations of some of the best in the sport at the Winter Equestrian Festival through ups and downs, at their best moments, at their worst, and on the days that fall somewhere in between:

1. Surround yourself with a team that makes you your best self.

2. Respect and embrace the individuality of your horse, your team, your friends, and your peers.

3. Be willing to adapt to bring out the best in one another (Horse or human).

4. Stop and look around every once in a while. There are amazing people doing amazing things. And if you’re lucky, you may just get a front row seat.

Until Next Time…quote saying life is amazing

First Dates, First Impressions, The Joy of the Horse.

Jenny (the Director of Sales and Queen of Friendly at barnmanager.com) and I just returned from Denton, Texas where we visited with the AWESOME teams at Tom McCutcheon Reining Horses and McQuay Stables. We had an absolute blast, and have some exciting new features and programing coming your way!

Tom McCutcheon Reining Horses McQuay Stables

But more interestingly, Jenny and I had some very entertaining and somewhat enlightening conversation over dinner one night. As part of Jenny’s job at barnmanager.com, she finds herself meeting lots of new and interesting people on a daily basis. She is also the type of person who can walk up to anyone and have them laughing in a matter of seconds. She has this charismatic halo that follows her and envelops everyone in her presence. She is truly a ray of sunshine, and I am not exaggerating.

barn manager team member

Jenny is constantly reminded about the significance of first impressions. First impressions are her life. And lucky for her, she tends to leave a good one. But in our lives as both humans and equestrians, we find ourselves constantly struggling with how we hope to impress ourselves upon the universe. Obviously, everyone wants to leave a “good” impression. But what does that mean?

person in a store aisle

Our equestrian upbringing has made us who and what we are. We have learned that nothing worth getting comes without hard work, some ups and downs, and often sacrifice. While Jenny and I are wildly different people with wildly different personalities, we find that our work ethic and our overall attitude and approach towards “work” is the same. This comes in large part  from the way we were raised….and by raised, of course i must lend some credit to our parents, but mostly I mean how horses raised us. Nothing given. Respect earned day after day. Things changing in an instant. Adapting could sometimes mean scrapping months of hard work and starting anew. And the rewards were epically more gratifying.

person on a horse

If you came of age in a barn, you know what I mean. We take pride in everything that we do. In every accomplishment and in every failure we search for meaning and understanding.

We are proud of who we have become and how we arrived at this place. And yet, as Jenny discussed with me over a glass of Malbec, what does it mean for the non-horsey when we reveal ourselves as “people who ride horses?” What do our roles as “horse-girls,” equestrians or even people who work in the Equine Industry lend to their first impressions of us?

back view of a person on a horse

While on a first date with a Dealer of Rare Violins (I will never be able to understand how or where she meets these people), Jenny struggled with the choice of whether or not to tell her new acquaintance what exactly she does for a living. What will it mean to him? And how on earth can one explain that they sell Web-based software to horse farms? Jenny and I seem to have found a way to keep one foot firmly planted in the horse world while allowing the other to dangle to and fro, testing the waters and occasionally diving in thigh high. Is it more of a 3rd or 4th date kind of thing? (This is all assuming that we allow them the luxury).

I assume that for anyone with anchors in two universes this question arises sooner or later. We are who we are, for better or worse. We aim to be our best selves, and to put that out into the world for others to see. And my best self is the person that horses made me to be.

For Jenny, the answer became clear as she started describing her job, and ultimately her life to her new musical friend. She hesitated at first when he asked her what she does for a living. It is nearly impossible to qualify or quantify what we do to a non-horse person. Jenny struggles with the fact that many of her childhood friends are pursuing careers as doctors, lawyers and real estate developers and seemingly having a larger impact on the world. What she does tends to feel small and immaterial in comparison.

horse and rider going over a jump

As she described to him what barnmanger.com is,  how it came to be, and how she has helped to develop it from its weanling stages, his face grew harder and harder to read. So she kept talking and struggling to explain something that is always slightly inexplicable. When she stopped, the violin dealer reveled in her passion, which he said shone in her eyes as she spoke about horses and the role that they play in her life. He found himself floored by how much she loved what she was doing and jealous that he did not feel so strongly about his Violins. (I imagine they aren’t nearly as cuddly as a horse).

What Jenny discovered that night was that a passion for horses goes so far beyond a first impression. It reveals something much deeper. If the recipient of such information is paying close enough attention, they will feel that extra je ne sais quoi that makes Jenny who she is. They will see in the way her eyes light up that she knows some special secret that maybe one day she will share with them (if they are lucky). She may not be curing diseases or amassing a great fortune, but she is living a noble life by living with a joy that is contagious: the joy of the horse.

person on a horse