Equine Tech Companies Form Collaboration

Wellington, FL – Equine technology companies BarnManager, Equo, Jumpfax, and StableGuard have come together to form the first equine technology collaboration of its kind, aimed at supporting one another, better serving the equestrian industry as a whole, and ultimately creating greater inter-operability between the equine applications and software.

Watch more on the equine technology collaboration here!

 

Launched by BarnManager founder and CEO, Nicole Lakin, the innovators working together on the equine tech collaboration include Lakin, Equo’s Steven Bluman, Alicia Heiniger of Jumpfax, and Alexa Anthony of StableGuard.

With the formation of the equine tech collaboration, the four companies are able to work together to develop improved solutions for the equestrian community, while also each continuing to provide a unique service and value to the equine industry. 

 For BarnManager, that service is a cloud-based software that offers digitized record keeping for the many facets of horse care, as well as intuitive and simple business tools to make small business management easier and more accessible. For Equo, it is offering what has been described as a “mix between Uber and Expedia for horses,” taking horse transportation to the next level by connecting riders, owners, and trainers with certified drivers through the Equo mobile app.

 For competitors, Jumpfax offers a complete, dynamic calendar of events, a comprehensive horse show guide that includes programs, start lists, results, key contacts, and more, as well as a sports data center updated daily with show jumping’s statistics. And StableGuard is often compared to the “Nest home security camera for horses.” Through the StableGuard mobile app, users can watch live-stream feed of the horse in their stall, receive emergency alerts, watch event play-back, and track human interaction. Unlike other equine monitoring devices, StableGuard constantly tracks the horses’ well-being without needing additional wearable devices such as smart blankets, Bluetooth halters, etc.

 “They are all very complimentary, and they all really could be used on a daily basis by any show jumping rider,” said Jumpfax founder Alicia Heiniger.  “I’m a rider myself, so I’m a natural user of these apps, and we all really share a vision, a passion, and a wish to make our industry better and stronger.”

 Lakin added, “We’re all trying to improve and advance our own specific area of the industry, but ultimately, we’re all using technology to help horse people have peace of mind at the end of the day and to allow them to focus on why we’re all really doing this in the first place: the horses.”

 Lakin studied entrepreneurship and received her Master of Business Administration (MBA) from Babson College, and it was her experience there that sparked the idea for the equine tech collaboration.

 “At Babson, I was constantly surrounded by other entrepreneurs,” explained Lakin, whose BarnManager application is now the Official Barn Management Software of US Equestrian. “It was a really inspiring atmosphere, and we were constantly thinking of ways that we could help each other – even though we were in completely different industries. It was a really great way to integrate together and to support each other, and I find it extremely important to have community like that.”

 

Steven Bluman of Equo, Alicia Heiniger of Jumpfax, Nicole Lakin of BarnManager, and Alexa Anthony of StableGuard have partnered to form a new equine tech collaboration. 

Photo by Jump Media

In addition to forming their own community to help one another as equine technology start-up founders and better serving the equestrian industry, Anthony, Bluman, Heiniger, and Lakin hope that their collaborative effort will encourage equestrians to embrace how technology can help them navigate in their industry.

 “It’s really an exciting time,” said Anthony, CEO of Magic AI, the company behind StableGuard. “Now is a great opportunity for all of us to join together and create awareness surrounding technology in a traditional industry. I believe it will make the adoption a little bit easier if all four of us work together – we’re stronger that way.”

 Equo CEO Bluman echoed Anthony’s sentiments: “Just like in any other life aspect, when Uber came out and Airbnb came out, everybody said, ‘No way! I will never get in a car with someone that I don’t know,’ and, ‘I would never go in an apartment that I don’t even know who owns the place.’ Now, people are realizing they’re both great options. It’s the same with us. People are a little bit skeptical when it comes to using apps for whatever it is for their horses. By our companies coming together and acting as a force, people are going to begin to pay more attention to what’s happening. We’re trying to update the horse industry and really bring it into the 21st century.”

 In addition to collaborating to grow and improve together and to introduce equestrians to applications to simplify their daily responsibilities, Lakin hopes that the equine tech collaboration will ultimately lead to greater inter-operability between the applications.

 “We all are cognizant of thinking about how the applications are talking to each other, because at the end of the day, if we’re all making a million different products for people, and they have to have 17 apps on their phone, you’re not improving anything, you’re making it worse,” explained Lakin. “If we can work together and make our products work together, we’re not only better together for ourselves, we’re delivering better products for the end user.

 “When each company can focus on their own specific piece of the puzzle, but then we can all also put those pieces together, we’re really able to create something great for the consumer,” concluded Lakin. “It’s a win-win for everybody.”

Learn more about BarnManager, Equo, Jumpfax, and Stableguard by visiting each of their websites, and watch here to hear more about the equine tech collaboration.

To sign up for a free trial of BarnManager click here!

 The “Stronger Together” equine tech collaboration video was produced by the new Creative Studio by Jumpfax.

Equine Technology Collaboration

“If everyone is moving forward together, then success takes care of itself.” – Henry Ford  

Competition moves us forward, but collaboration transforms us.

It is a very exciting time to be working in the equine technology space. New companies seem to be launching almost daily, and we all share common goals of moving the equine industry forward, improving horse care, and making the lives of horse people easier, safer, better, and more efficient.

However, the launch of new equine tech companies also means that we are all competing for the same resources and attention within an already hectic niche industry. I know that, through BarnManager, we have built a great tool for barn managers, horse owners, riders, and other equine enthusiasts, but with so many new companies, how can we make sure that we aren’t getting lost in the noise? And more importantly, how can we make sure that we are continuing to deliver a product that makes our customer’s lives easier? My answer is through collaboration.

Equine Tech Collaboration

As more and more companies seek to use technology to solve the equine industry’s problems and close the gaps, we need to be aware of what impact we are going to have on potential customers and what impact we are having on one another.

This is the foundation for the collaboration between BarnManager and our equine technology partners, currently including Equo, JumpFax, Stableguard and Electronic Vet. We as equine tech founders and owners want to communicate with each other, grow together, and work to bring better solutions to our customers than any individual startup can do on its own.

So what does this all mean?

Integration and Inter-operability

We are committed to looking for ways to integrate our services and offerings and to make them compatible with other products and services. Each equine tech company is creating value for its customers in its own unique and specific way. Maintaining that focus on a specific problem or challenge enables each company to perfect their approach and to continue to evolve and improve over time. However, many of our customers are shared, so it is on us to make the use of all of our products seamless.

Our software and applications should communicate with one another and enable you to get the most of each product. They should minimize data entry so that you are not entering the same information in multiple places and programs. And they should work together to identify opportunities that arise from working together, opportunities that neither individual may have been able to identify or achieve on their own.

 

Cross-Promotion

No one wants to be constantly bombarded by salespeople, advertisements, sponsored posts, and e-mails. As start-up tech companies though, we must all utilize these channels in order to grow our businesses, reach new people, and share our stories. We want to tell you how our products can help you with that thing that drives you crazy, that thing you know you could do better, or that thing that you love but never have the time for.

If we as equine tech companies work together, we can have more meaningful conversations and create greater long-term value, while also taking less of your time. We can be in more places, learn more, share more and grow more as a team.

 

 

Innovation

It is no secret that the greatest innovations come from diversity of opinions, perspectives, backgrounds and thought processes. As we work together, we hope to bring you new ideas, discoveries, and inventions. Creativity is born from collaboration, and the best creations often come when you least expect it.

We at BarnManager look forward to serving our customers alongside our equine tech collaboration partners! Together, we are stronger than we are apart!

BarnManager is designed to be a part of your team, with the compatibility and credentials necessary to improve communication, simplify the management of horses, and get you out of the office, off the phone calls, and into the barn with the horses you care about! Sign up to start your free trial and to find out more here!

 

The Plaid Horse Blog: Nicole Lakin’s Barn Management Brain Child

“When it comes to horses, there’s nothing that can replace the feeling that you have whether you’re on the horse or on the ground with them,” Lakin said. “That’s irreplaceable and technology will never change that. What technology can do is to automate business side of things, and that’s what we’re doing with BarnManager. Nobody gets into the horse industry to be an accountant! Our mission that drives all of our design and development is to enable the incredibly hard working managers, grooms, riders, trainers, and all equestrians to spend more time getting to do the things that technology cannot.”

Check out The Plaid Horse Blog for more from a great interview with our founder, Nicole Lakin!

Nicole Lakin’s Barn Management Brain Child