Equine Technology Collaboration
“If everyone is moving forward together, then success takes care of itself.” – Henry Ford
Competition moves us forward, but collaboration transforms us.
It is a very exciting time to be working in the equine technology space. New companies seem to be launching almost daily, and we all share common goals of moving the equine industry forward, improving horse care, and making the lives of horse people easier, safer, better, and more efficient.
However, the launch of new equine tech companies also means that we are all competing for the same resources and attention within an already hectic niche industry. I know that, through BarnManager, we have built a great tool for barn managers, horse owners, riders, and other equine enthusiasts, but with so many new companies, how can we make sure that we aren’t getting lost in the noise? And more importantly, how can we make sure that we are continuing to deliver a product that makes our customer’s lives easier? My answer is through collaboration.
Equine Tech Collaboration
As more and more companies seek to use technology to solve the equine industry’s problems and close the gaps, we need to be aware of what impact we are going to have on potential customers and what impact we are having on one another.
This is the foundation for the collaboration between BarnManager and our equine technology partners, currently including Equo, JumpFax, Stableguard and Electronic Vet. We as equine tech founders and owners want to communicate with each other, grow together, and work to bring better solutions to our customers than any individual startup can do on its own.
So what does this all mean?
Integration and Inter-operability
We are committed to looking for ways to integrate our services and offerings and to make them compatible with other products and services. Each equine tech company is creating value for its customers in its own unique and specific way. Maintaining that focus on a specific problem or challenge enables each company to perfect their approach and to continue to evolve and improve over time. However, many of our customers are shared, so it is on us to make the use of all of our products seamless.
Our software and applications should communicate with one another and enable you to get the most of each product. They should minimize data entry so that you are not entering the same information in multiple places and programs. And they should work together to identify opportunities that arise from working together, opportunities that neither individual may have been able to identify or achieve on their own.
Cross-Promotion
No one wants to be constantly bombarded by salespeople, advertisements, sponsored posts, and e-mails. As start-up tech companies though, we must all utilize these channels in order to grow our businesses, reach new people, and share our stories. We want to tell you how our products can help you with that thing that drives you crazy, that thing you know you could do better, or that thing that you love but never have the time for.
If we as equine tech companies work together, we can have more meaningful conversations and create greater long-term value, while also taking less of your time. We can be in more places, learn more, share more and grow more as a team.
Innovation
It is no secret that the greatest innovations come from diversity of opinions, perspectives, backgrounds and thought processes. As we work together, we hope to bring you new ideas, discoveries, and inventions. Creativity is born from collaboration, and the best creations often come when you least expect it.
We at BarnManager look forward to serving our customers alongside our equine tech collaboration partners! Together, we are stronger than we are apart!
BarnManager is designed to be a part of your team, with the compatibility and credentials necessary to improve communication, simplify the management of horses, and get you out of the office, off the phone calls, and into the barn with the horses you care about! Sign up to start your free trial and to find out more here!